We Started With A Simple Question
Why does regular investing feel so complicated when it should be the easiest thing in the world?
From Confusion To Clarity
Back in 2019, we were sitting in a café in Canberra, watching people scroll through investing apps with this mix of hope and confusion on their faces. That's when it hit us. The tools existed, but the understanding didn't.
Most folks we talked to wanted to invest regularly. They knew it made sense. But between the jargon, the conflicting advice, and the overwhelming options, they just froze. And honestly? We got it. The financial industry had built this wall of complexity that served almost no one.
So we started Gredaxio with a different approach. We figured if we could explain investing the way you'd explain it to a mate over coffee, we might actually help people get started. No fancy promises. No guarantees about returns. Just practical education that makes the whole thing less intimidating.
Six years later, we're still having those conversations. Just with a lot more people.
How We Actually Work
We've learned a few things about what helps people build investing confidence. Here's what shapes everything we do.
Education First
We teach concepts before strategies. You'll understand why something matters before we suggest you try it. No shortcuts, but also no unnecessary complexity.
Realistic Expectations
Markets go up and down. Returns vary. Sometimes you'll feel uncertain. We talk about all of it, because pretending it's always smooth sailing helps nobody.
Regular Habits
The secret to investing isn't timing or tricks. It's consistency. We focus on building habits that work with your life, not against it.
Plain Language
If we catch ourselves using financial jargon, we stop and rephrase. You shouldn't need a finance degree to understand what we're saying.
Personal Context
What works for someone in their 20s might not work for someone in their 50s. We help you figure out what makes sense for your situation.
Long-Term Thinking
We're not here to help you get rich quickly. We're here to help you build wealth gradually, which is actually how most people do it.
Who's Behind This
We're a small team of educators and financial professionals based in Canberra. Most of us came from traditional finance backgrounds and got tired of the way things were always explained.
Linnea Brask
Investment Educator
Linnea spent eight years at a major investment firm before joining us in 2021. She got frustrated explaining the same concepts over and over because the materials were too technical. Now she writes our programs and makes sure everything actually makes sense.
Darren Holbrook
Financial Planning Specialist
Darren joined us in 2022 after working in financial planning for over a decade. He's seen every investing mistake possible and helps us build content that addresses real concerns people have, not theoretical ones.
Ready To Start Learning?
Our next learning program begins in September 2025. We keep groups small so there's room for actual conversation and questions.
View Learning Program